Powered by our strategic partner ChefOnline, the concept of ARTA and its journey begins and ends on a customer level. Galvanised by the technological platforms at our disposal alongside our initial clientele base of over 150,000 active customers, we ask the regular consumers of South Asian cuisine Read More
Winning a prestigious ARTA Award will help your organisation to stand out from the crowd, send a positive message to your existing customers and attract new business
- the dedicated frequenters of curry houses on the streets of Britain - to put forward their most beloved Indian restaurant. The process of nomination via online applications and websites will help us compile an authentic list of the nation’s most cherished eateries based on the opinions of local residents from regions across the UK. After the launch of our campaign, we endeavour to separate the UK into 15 distinct areas in order to distinguish the Top 30 South Asian restaurants in each region - from Edinburgh to Southampton, from Belfast to Cambridge, and everywhere in between. This comprehensive campaign will be a national operation over the course of four months. We will then conduct a formal assessment to determine the leading culinary establishments dependent upon such criteria as quality of service, quality of product, value for money and food hygiene ratings, in tandem with the number of nominations provided by the public.
At ARTA, we are not simply concerned with cuisine. Our prerogative is the entire culinary experience - 360 degrees from the moment you step in the restaurant to the moment the door closes behind you.
We will then embark upon a regional media campaign, engaging with local newspapers, businesses and media partners. Furthermore, we will establish partnerships with local colleges and universities who will host our regional cook-off events, where restaurateurs will have the chance to earn the accolade of being among the region’s top establishments and customers will have the chance to win the grand prize of a brand-new car thanks to ARTA’s business partnerships. These exhilarating occasions will entail a competition between each respective region’s best restaurants as determined by their customers. This is where the ARTA project elevates its ambition.
The Asian catering industry is valued at an approximation of £5 billion. Even so, over the years the industry has witnessed a steep downturn. This decline is manifested in the shortage of skilled workers in the hospitality sector - from a lack of talented chefs all the way through to front of house staff. There exists a palpable sense of disinterest amongst younger people or job seekers with regard to the hospitality sector as a potential career path. The ARTA initiative involves addressing this insufficiency.
ARTA celebrates the art of cookery, but places the same amount of emphasis on all roles in the hospitality environment, including extraordinary service or bar management. ARTA was conceived to play a pivotal role in reinvigorating the general perception of the possibilities afforded by embarking upon employment in the culinary sector. Through reaching out to current and prospective students at our regional cook-offs, we aim to establish a program of youth engagement that we think will revitalise the food industry by targeting a demographic that it is crucial to the future prosperity of the sector.
We aim to do this from the ground up - by encouraging individuals to engage with businesses on a local level at our competitions, buttressed by a targeted program utilising our business and media partnerships in addition to cooperation with educational institutions. As we work with businesses, colleges and universities nationwide, we introduce the industry and prospective workers to one another, inspiring a symbiotic relationship whereby the image of the culinary sector is enhanced. Furthermore, our digital and social media campaign will reach out to the wider community and help individuals discover resources relevant to the trade, such as information for courses in hospitality and catering at their local educational facility. Our end goal lies in collectively promoting the hospitality sector as a legitimate and desirable career path for the youth of today, inevitably breathing new life into the industry. Read Less